{"id":3255,"date":"2025-09-24T06:56:03","date_gmt":"2025-09-24T04:56:03","guid":{"rendered":"https:\/\/lynxtech-prod.mrmilu.com\/identidade-e-o-novo-perimetro-contra-fraudes-financeiras\/"},"modified":"2025-09-24T06:56:03","modified_gmt":"2025-09-24T04:56:03","slug":"identidade-e-o-novo-perimetro-contra-fraudes-financeiras","status":"publish","type":"post","link":"https:\/\/lynxtech.com\/pt-br\/recursos\/identidade-e-o-novo-perimetro-contra-fraudes-financeiras\/","title":{"rendered":"Identidade \u00e9 o novo per\u00edmetro contra fraudes financeiras"},"content":{"rendered":"\nS\u00e3o Paulo, 24 de setembro de 2025<\/strong> \u2013 A evolu\u00e7\u00e3o constante dos crimes financeiros est\u00e1 redefinindo as estrat\u00e9gias de seguran\u00e7a digital. De roubo e clonagem de cart\u00f5es a ataques baseados em engenharia social e intelig\u00eancia artificial, o atual cen\u00e1rio de fraudes exige novas abordagens de defesa e, nesse contexto, a identidade tornou-se um fator fundamental para garantir a prote\u00e7\u00e3o de institui\u00e7\u00f5es financeiras e usu\u00e1rios.\n\nReconhecer um cliente apenas por meio de senha ou cart\u00e3o j\u00e1 n\u00e3o \u00e9 mais poss\u00edvel; \u00e9 preciso integrar m\u00faltiplas camadas de identifica\u00e7\u00e3o. A identidade biol\u00f3gica, que envolve caracter\u00edsticas \u00fanicas como impress\u00f5es digitais, \u00edris ou reconhecimento facial, convive hoje com a identidade digital, definida pelo uso de dispositivos, biometria comportamental e padr\u00f5es de navega\u00e7\u00e3o, e com a identidade financeira, baseada no hist\u00f3rico e nas caracter\u00edsticas das transa\u00e7\u00f5es.\n
“Hoje tudo gira em torno de pessoas e de sua rela\u00e7\u00e3o com a tecnologia. Por isso, golpes que envolvem identidades exigem respostas mais r\u00e1pidas, din\u00e2micas e inteligentes”, <\/em>afirma Carlos Santa Cruz, fundador e CTO da<\/strong> Lynx Tec<\/a>h<\/a>, empresa l\u00edder em tecnologias baseadas em intelig\u00eancia artificial e aprendizado de m\u00e1quina.<\/blockquote>\nAtualmente, a maioria dos sistemas de detec\u00e7\u00e3o de fraude s\u00e3o estruturados a partir de modelos de regras, que analisam comportamentos e aplicam crit\u00e9rios definidos manualmente; modelos de cons\u00f3rcio, constru\u00eddos a partir de grandes bases de dados compartilhadas entre institui\u00e7\u00f5es financeiras; e modelos est\u00e1ticos, baseados em regras fixas e em dados hist\u00f3ricos de fraude.\n\nEmbora importantes, esses padr\u00f5es apresentam limita\u00e7\u00f5es conhecidas, como a depend\u00eancia de atualiza\u00e7\u00f5es manuais e pouco frequentes, custos operacionais elevados e dificuldade em acompanhar a velocidade com que os fraudadores mudam suas t\u00e1ticas, al\u00e9m de riscos com instabilidade durante os processos de atualiza\u00e7\u00e3o, gerando vulnerabilidades e atritos para clientes leg\u00edtimos.\n
“O comportamento do cliente muda de acordo com as tend\u00eancias tecnol\u00f3gicas, criando novos padr\u00f5es continuamente. Al\u00e9m disso, os fraudadores aprendem com as transa\u00e7\u00f5es recusadas e modificam suas t\u00e1ticas em resposta \u00e0s barreiras dos sistemas de detec\u00e7\u00e3o, aumentando a complexidade dos ataques. Por isso, o grande desafio das institui\u00e7\u00f5es financeiras \u00e9 construir camadas de defesa que combinem regras, intelig\u00eancia artificial e governan\u00e7a capazes de acompanhar essas transforma\u00e7\u00f5es”,<\/em> ressalta\u00a0 Santa Cruz.<\/strong><\/blockquote>\nOs modelos din\u00e2micos representam uma mudan\u00e7a de paradigma no combate \u00e0 fraude financeira. Diferentemente da abordagem tradicional, esses modelos baseados em IA e aprendizado de m\u00e1quina s\u00e3o atualizados automaticamente e de forma cont\u00ednua, adaptando-se em tempo real a novos padr\u00f5es de comportamento e reduzindo a necessidade de interven\u00e7\u00e3o humana. Com isso, eliminam grande parte do risco operacional associado ao retreinamento manual e aumentam a efic\u00e1cia no bloqueio de transa\u00e7\u00f5es suspeitas.\n\nA transi\u00e7\u00e3o para modelos din\u00e2micos exige tamb\u00e9m novos mecanismos de governan\u00e7a. Atualiza\u00e7\u00f5es di\u00e1rias e autom\u00e1ticas demandam monitoramento cont\u00ednuo, estabilidade nos processos de aprendizado e controle rigoroso da distribui\u00e7\u00e3o de risco, sem comprometer a efic\u00e1cia do sistema.\n
\u201cAo implementar esses novos modelos, levantamos barreiras altamente adaptativas que restringem drasticamente o campo de atua\u00e7\u00e3o dos fraudadores, protegendo as identidades dos usu\u00e1rios e restabelecendo a confian\u00e7a no ecossistema financeiro”, <\/em>conclui o executivo da Lynx Tech.<\/blockquote>\n \n

Sobre a Lynx Tech<\/strong><\/h4>\nCom um legado de inova\u00e7\u00e3o de 30 anos, a Lynx Tech evoluiu de suas origens como uma organiza\u00e7\u00e3o sem fins lucrativos fundada por especialistas da Universidade Aut\u00f4noma de Madri para se tornar uma l\u00edder de mercado desde 2023. Fornecemos solu\u00e7\u00f5es avan\u00e7adas utilizando modelos de aprendizado de m\u00e1quina supervisionado e intelig\u00eancia artificial para combater fraudes e crimes financeiros. Nossa tecnologia pode identificar riscos em tempo real de forma eficaz, otimizando opera\u00e7\u00f5es e permitindo que as organiza\u00e7\u00f5es se concentrem em suas miss\u00f5es principais. Confiada por institui\u00e7\u00f5es financeiras de ponta, estimativas de uso interno apontam que a tecnologia Lynx pode gerar uma economia de at\u00e9 US$ 1,6 bilh\u00e3o anualmente para seus clientes, protegendo mais de 69 bilh\u00f5es de transa\u00e7\u00f5es e mais de 300 milh\u00f5es de consumidores. Nosso modelo propriet\u00e1rio “Daily Adaptive Model” foi projetado para oferecer alta precis\u00e3o, mantendo taxas de falsos positivos reduzidas, impulsionando a efic\u00e1cia na preven\u00e7\u00e3o de crimes financeiros.\n","protected":false},"excerpt":{"rendered":"

field_66d871765a5b4<\/p>\n","protected":false},"author":1,"featured_media":1242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","url":"","_lynx_whitepaper_file_id":0,"_lynx_whitepaper_file_url":"","footnotes":""},"categories":[53,54],"tags":[],"tipologia":[156],"class_list":["post-3255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude","category-ia","tipologia-artigo"],"acf":[],"yoast_head":"\nIdentidade \u00e9 o novo per\u00edmetro contra fraudes financeiras - Lynxtech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynxtech.com\/pt-br\/recursos\/identidade-e-o-novo-perimetro-contra-fraudes-financeiras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" 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