Lynx, awarded at the PAY360 Awards as Best Initiative in Utilising Data or AI

London, October 1, 2025.– Lynx has been recognized at the PAY360 Awards 2025 in the category Best Initiative in Utilising Data or AI, an award that reinforces the company’s position as a benchmark in the application of advanced artificial intelligence for fraud and money laundering prevention.

Best Initiative in Utilising Data or AI Lynx

The differentiating value of our solution lies in the Daily Adaptive Models (DAM), which are constantly retrained with real-time data to anticipate new fraud tactics, maintaining high accuracy and drastically reducing false positives in an increasingly complex payments environment.

Detecting fraud in payment systems is a classification problem. Transactions need to be accurately classified as genuine or fraudulent to enable legitimate transactions and prevent fraud. Fraud risk scoring analyzes transactions for the likelihood of fraud and holds the key to the transaction classification problem. A strictly rules-based approach to risk scoring, based on predefined logic rules, is not sufficient because fraud techniques are complex and ever-evolving. Only machine learning (ML) algorithms can predict fraud likelihood both accurately and in real time.

Globally, APPF accounts for 75% of all digital banking fraud and APPF losses across the US, UK, and India are expected to reach $5.25 billion by 2026*, according to FinTech Global. In the United Kingdom alone, £485.2 million in authorized push payment fraud occurred in 2023**. It has never been more important for financial institutions to accurately detect and prevent fraudulent transactions. In this scenario, the use of applied AI and dynamic machine learning models becomes a strategic priority for financial institutions.

Carlos Santa Cruz, CTO of Lynx, stated:

“We are very proud that PAY360 recognizes the difference our approach makes. Every day our models evolve with the environment, helping financial institutions to stop fraud without penalizing the digital experience of their customers. This is applied innovation, not theory.”

This milestone adds to the recognitions obtained in 2025 and 2024 by Gartner®, which included Lynx in its Market Guides for Anti-Money Laundering and Fraud Detection in Banking Payments. Being part of these reference guides confirms the global relevance of our solutions and the real impact of the innovation we are developing.

* https://fintech.global/2023/08/10/is-authorised-push-payment

** https://www.ukfinance.org.uk/news-and-insight/press-release/fraud-remains-major-problem-over-ps1-billion-stolen-criminals-in